People sometimes ask us how we build websites for clients in Miami or Los Angeles when our team is based in Toronto. The honest answer? The same way we build them for clients who are twenty minutes away.
Our entire process is designed to work remotely. Not as a workaround. Not as a pandemic holdover. By design, from day one.
Here’s exactly what that looks like, step by step.
It Starts with a Zoom Call
Every project begins the same way: a 30 minute discovery call over Zoom. We learn about your business, your customers, your competitors, and what you need your website to accomplish.
This call is the most important conversation in the entire project. We ask questions like:
- What does a typical customer look like when they find you?
- What’s your biggest frustration with your current website (or lack of one)?
- What would success look like six months after launch?
We’ve had these calls with plumbers in Houston, dentists in Vancouver, contractors in Calgary, and landscapers in Atlanta. The conversation is the same every time because the fundamentals of building a great service business website don’t change based on geography.
One of our clients in Chicago put it well: “I was nervous about working with someone I’d never meet in person. Ten minutes into the first call, I forgot you weren’t local.”
Design Review Happens in Figma
Once we understand your business, we move into design. This is where the magic of remote work really shines.
We design in Figma, a browser based design tool that lets you see your website taking shape in real time. No software to install, no files to download. You open a link, and your design is right there.
The best part? You can leave comments directly on the design. Click on any element (a heading, a button, a photo) and type your feedback. “Can we make this larger?” “I prefer a different colour here.” “Love this section.”
Every comment is saved, timestamped, and tied to the exact spot on the design. There’s no miscommunication. No “I think they said something about the header” confusion. Everything is documented.
For clients who prefer a more visual walkthrough, we record Loom videos. A 5 minute video where we walk through the design, explain our thinking, and highlight key decisions. You watch it on your own time, pause, rewind, and share it with your business partner if needed.
We’ve found that clients actually give better feedback this way than they do in live meetings. There’s no pressure to react on the spot. You can take your time, think it over, and respond when you’re ready.
Feedback Is Async (And That’s a Good Thing)
“Async” is short for asynchronous, meaning we don’t need to be online at the same time to move the project forward.
Here’s what a typical feedback cycle looks like:
Morning (your time): You open Figma, review the latest design update, and leave a few comments. Takes 10 minutes.
Our working hours: We review your feedback, make revisions, and send you an update, often with a quick Loom video explaining what changed and why.
Next morning (your time): You review the changes. Approve, or add one more round of notes.
This cycle repeats until the design is exactly right. Most projects need 2 to 3 rounds of revisions. The entire design phase typically takes 5 to 7 business days.
For our clients in Australia, the UK, and Singapore, the timezone difference actually accelerates the process. They send feedback at the end of their day. By the time they wake up, changes are done. It’s like having a team that works overnight, except we’re just in a different timezone.
Your Project Has a Portal
Every client gets access to a simple project portal where they can see:
- The current status of their project
- Upcoming milestones and deadlines
- Links to the latest design files
- A record of all feedback and decisions
No chasing us for updates. No wondering where things stand. You log in and see exactly what’s happening.
We also send weekly email updates summarising what was completed, what’s coming next, and whether we need anything from you. Over communication is a feature, not a bug.
The Build Phase: You Don’t Need to Be There
Once the design is approved, we move into development. This is the phase where being remote makes zero difference because building a website is building a website regardless of where anyone is sitting.
We build your site on a staging URL, a private, password protected version you can click through and test before anything goes live. You can browse every page, tap every button, fill out the contact form, and check how it looks on your phone.
If something needs adjusting, you tell us. We fix it. Simple as that.
Launch Day
When everything is approved, we launch. The process takes about 30 minutes, and you don’t need to do anything. We handle the hosting setup, domain connection, SSL certificate, analytics installation, and speed optimisation.
After launch, we send you a Loom walkthrough showing you how to request updates, where to find your analytics, and who to contact if you need anything.
Post Launch: We Don’t Disappear
Every project includes a post launch support period. After that, our monthly maintenance plans keep your site updated, secure, and performing well.
Need a quick text change? Email us. Want to add a new page? Let’s schedule it. Have a question about your site’s performance? We’ll pull the numbers and walk you through them.
The relationship doesn’t end at launch. For many of our clients, from Toronto to New York to New Zealand, we’ve been their web team for years.
”But What If I Need Someone Local?”
We get this question, and we respect it. Some people simply prefer face to face interaction, and that’s completely valid.
But consider this: in the last three years, we haven’t had a single client request an in person meeting. Not one. Our process is clear enough, our communication is frequent enough, and our results speak loud enough that the question of geography just stops mattering.
The plumber in Miami doesn’t need us to visit his shop to build a great website. He needs us to understand his customers, design a site that converts visitors into calls, and deliver it on time and on budget. We do that from Toronto every single day.
See It for Yourself
The best way to understand how this works is to experience it. Book a free discovery call and you’ll see our process in action. The Zoom call, the clear next steps, the no pressure approach.
We work with service businesses across North America and worldwide. Whether you’re in Toronto or ten time zones away, the process and the results are the same.
